Writing concisely isn’t just about cutting words—it’s about tightening your thinking. Whether you’re up against a word limit or just trying to keep your reader engaged, concise writing makes your ideas easier to follow and harder to ignore. Here’s how to get to the point without losing power.

Know what you’re trying to say before you start writing

Flabby writing usually starts with a vague objective. If you don’t know exactly what you’re trying to communicate, your sentences will ramble while you try to figure it out. Before you type a single word, get clear on your goal. What are the core points? Why do they matter? Having a clear purpose makes it easier to stay focused—and stop yourself from padding the page.

Outline first, edit later

An outline isn’t optional. It gives your writing structure and makes it easier to spot when you’re repeating yourself, going off track, or adding paragraphs that don’t earn their place. Don’t skip this step—it’s the difference between writing with direction and writing in circles.

Use plain language, even in complex work

Dense ideas don’t require dense sentences. In fact, the more complex your subject, the more your reader benefits from straightforward language. Say use, not utilize. Say start, not commence. Choose clarity over cleverness every time.

Cut the fluff

Kill filler words and bloated phrasing:

Very, really, actually = dead weight
Each and every, first and foremost = redundant
In order to → to
Due to the fact that → because

If a phrase doesn’t add value, cut it.

Use the active voice (most of the time)

Active voice is usually more concise and more direct.

Passive: The article was reviewed by the editor.
Active: The editor reviewed the article.

That said, if your discipline favors the passive voice, or if you don’t need to name the actor, use your best judgment. But when clarity matters, active voice almost always wins.

Choose strong verbs

Strong verbs do more heavy lifting than weak verbs padded with adverbs.

Weak: She quickly ran down the hall.
Strong: She sprinted.

One word is better than three.

Be specific

Vagueness adds bulk and lowers impact. Instead of a long time ago, say in 1889. Instead of some experts, say four researchers from Oxford. Precision cuts word count and improves clarity in one move.

Once is enough

Repetition is the enemy of concision. Once you’ve made a point, move on. Rephrasing the same idea in slightly different words adds length, not substance.

Edit like you mean it

Good writing is rewriting. Take a break, then come back with a sharp eye. Cut every word that isn’t earning its place. Question every sentence. Editing isn’t polishing—it’s strategic reduction.

Pascal said it best: “I have only made this letter longer because I have not had the time to make it shorter.” Concise writing takes time, but it’s worth it.

Bottom line

Concise writing is clear thinking in action. It’s not about saying less but about saying what matters, and nothing more.

Want help tightening your writing? Our editors can reduce your word count by up to 10% without losing your voice or meaning. For heavier cuts, our developmental editors can help you restructure your content to serve your goals more effectively.

Get in touch to make your writing leaner, sharper, and more impactful.

How to write concisely